Privacy Policy
ReefDen ("ReefDen," "we," "us," or "our") operates the website reefden.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using the Site or joining our email list, you agree to this Policy.
1. Information We Collect
- Information you give us: When you join our early-access/launch list, we collect the email address you submit. If you contact us, we collect the information you include in your message. When you make a purchase (once our store is live), we collect the details needed to process and ship your order, such as your name, shipping address, and contact information.
- Information collected automatically: Like most websites, our hosting provider records standard server log data when you visit — such as your IP address, browser and device type, referring pages, and access dates/times — to operate and secure the Site.
- Cookies & tracking: The Site does not use advertising or cross-site tracking cookies. Our hosting and form providers may use strictly necessary cookies or similar technologies required to deliver and secure the Site.
2. How We Use Your Information
We use the information we collect to:
- send you the launch updates, news, and early-access offers you signed up for;
- respond to your questions and provide customer support;
- process, fulfill, and deliver orders (when applicable);
- operate, maintain, secure, and improve the Site; and
- comply with our legal obligations.
3. How We Share Information
We do not sell or rent your personal information. We share it only with:
- Service providers who help us run the Site and business — currently our website host (Vercel Inc.) and our form/email-delivery provider (Web3Forms), and, when our store launches, a payment processor and shipping carriers — who may process your information only to provide services to us;
- Legal and safety purposes — if required by law, or to protect our rights, our users, or the public; and
- Business transfers — in connection with a merger, acquisition, or sale of assets, with notice to you.
4. Data Retention
We keep your email address until you unsubscribe or ask us to delete it. We keep order and transaction records as long as needed to provide our service and to meet legal, tax, and accounting requirements.
5. Your Choices & Rights
- Unsubscribe: You can opt out of our emails at any time using the unsubscribe link or by emailing us.
- Access, correction, deletion: You may ask us to access, correct, or delete your personal information by contacting hello@reefden.com.
- Regional rights: Depending on where you live, you may have additional rights under laws such as the EU/UK GDPR or the California Consumer Privacy Act (CCPA) — including rights to access, delete, or restrict use of your data, and the right not to be discriminated against for exercising them. We honor these requests as required by law, and we do not sell personal information.
6. Security
We take reasonable measures to protect your information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
7. Children's Privacy
The Site is not directed to children under 13 (or the minimum age in your jurisdiction), and we do not knowingly collect their personal information. If you believe a child has provided us information, please contact us and we will delete it.
8. Third-Party Links
The Site may link to third-party websites or services we do not control. We are not responsible for their privacy practices and encourage you to review their policies.
9. Changes to This Policy
We may update this Policy from time to time. When we do, we will revise the "Last updated" date above, and significant changes will be posted on this page.
10. Contact Us
Questions about this Policy or your information? Email us at hello@reefden.com.